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A lot of you were excited to learn that I was testing out the new Enbrightenment line from Aveda ! It is super nice when my readers are looking forward to a certain post ! Guess you guys are just as excited as I am by the possibility of a " brighter face " ! This will be a detailed post on the line and my experience with it . Read on...


What is Enbrightenment ?

The new Enbrightenment Skin care line from Aveda is a four-step daily regimen plus twice-weekly masque that's infused with powerful plant actives to diminish the appearance of dark spots and discolorations and improve skin’s visible clarity. The products in this line are clinically proven to perform in just eight weeks with most participants seeing a 34% reduction in the appearance of discoloration/dark spots and 52% improvement in visible clarity. So, those are the stats.

What are the products in the Enbrightenment line ?

The Enbrightenment skincare line includes:
• Enbrightenment Brightening Cleanser
• Enbrightenment Brightening Treatment Toner
• Enbrightenment Brightening Correcting Serum
• Enbrightenment Brightening Correcting Lotion
• Enbrightenment Brightening Correcting Creme
• Enbrightenment Brightening Intensive Massage Masque

What can we expect from it ?

• Brightens using a process that reduces the appearance of pre-existing dark spots by breaking them down through exfoliation.
• Helps prevent new dark spots and discoloration with anti-oxidants which help fight free radical oxidation.
• Soothes skin and reduces irritation that can lead to dark spots.
• Illuminates skin with Aveda’s proprietary, plant-derived Skin Brightening Blend.


Cast of Characters :

100% Naturally-Derived Skin Brightening Blend—soothes skin and diminishes the appearance of dark spots with a proprietary blend of scutellaria (a perennial herb), mulberry root and grape extracts.
Ascorbyl glucoside (Vitamin C)—a protective antioxidant that brightens skin and helps diminish the appearance of dark spots and discoloration.
Glucosamine—aids in moisturization; smoothes and exfoliates for a more even skin tone. Derived from plant biofermentation.
Brown algae—helps diminish the appearance of dark spots and discoloration for a more even tone.
Naturally-derived salicylic acid—derived from oil of wintergreen; exfoliates skin for a more even skin tone.
Organic shea butter — hydrates, protects and repairs skin’s moisture barrier.
Rosemary leaf extract — an anti-irritant and antioxidant to soothe and protect skin.
Sodium hyaluronate — aids in hydration, protecting and restoring moisture barrier. Derived from plant biofermentation.
Organic aloe vera leaf extract — soothes skin and acts as an anti-irritant.


My Experience :

I was very interested in trying this line, mostly because my face lacks luminosity. My issue is not with pores or acne but with a lack of overall clarity and unevenness of skin tone. I have been testing out these products for almost four weeks now . The total time recommended is eight weeks at least. However, I have plenty to share on what my skin looks like after four weeks. I see my face everyday , so really all I could tell was that I look a lot more brighter overall. The shallowness in the skin tone is definitely missing and my features look a lot more prominent. This is what I noticed. Without sharing any details on my regime , I asked my friends on what they saw. The unanimous decision was that the redness on my face had drastically reduced; especially on my cheeks. I am over the moon about it ! It is not very often you see products doing stuff they talk about as far as brightening goes. But this line is amazing ! It feels great to see visible results in half the time !

My Enbrightening Routine & Low Down On The Products

Morning, I wash my face with the Brightening Cleanser, follow it up with the Correcting Serum. I am not a toner person so I didn't go for it. It is recommended to follow the cleanser with the toner. At night, I wash with the same cleanser and follow with the Correcting creme. Sometimes I apply the serum after the cleanser on areas that could use some extra help like my chin, sides of the nose. Then I follow it up with the correcting creme. I used the masque only once a week although the recommended usage is twice a week.


The cleanser was my most favorite product from this line. It is truly brightening. The texture is in between a creme and foam cleanser. It comes in a tube and we can take out as much or as little as we want. It cleans my face super thoroughly without drying. This has replaced my favorite garnier cleanser for sure. I have been using the garnier one for over four years now so that's saying something about this !


The Correcting Serum is my second favorite product. It is light, yet heavily moisturizing (I know it sounds weird...that's the best way to explain it) Works great under makeup and has obviously done to my face what it had to do. I used the Correcting Cream as a night cream. It is heavy and there is no way I could wear it during the day without having a box of blotting sheets next to me. I should also mention that it has a stronger scent than the rest of the products in this line. The Intense Massage Masque is like a hydrating masque. You apply, wait for 5 - 10 minutes and wipe it off. Not wash it off, but wipe it off. Somehow I get a feeling this masque did not do much in terms of brightening but was a wonderful hydrating masque.

That's it ! The low down on Aveda's Enbrightenment and my wonderfully enbrightened face ! I really wanna keep up with the eight weeks routine but am itching to try the RX for Brown products. I cant tell you HOW MANY emails I get from women , especially desi women asking me for recommendations on skin brightening products. If you are looking for products to bring about a more clear complexion, reduce some discoloration or just an overall brightness , like me then you should check this stuff out !

That cleanser...oooh - Hot Stuff ! Did I mention the ingredients in the line are 99.7 % naturally derived ! That's exactly how natural I am - 99.7 %. This is so weird. We are bff's, y'all !

Love,
Indian Girl

4 comments

Anonymous said... @ February 3, 2011 at 2:23 PM

Hello, I really like all of the content provided here. Please continue the great work as I will be checking back again.

Anonymous said... @ February 11, 2011 at 5:01 AM

Thanks for the review. Had laser for ,y sun spots today and they were selling me these items but I want to get info first. Looks like u say it works.

Anonymous said... @ October 16, 2011 at 7:07 AM

I am also south Asian and was blessed with pretty flawless skin that is up until I got pregnant. Now I have a lot of dark spots from acne. I have tried RX for brown skin and saw no difference whatsoever. What is working for me finally is Mario badescu whitening mask. Three times a week will definitely help with any discoloration.

Anonymous said... @ November 12, 2011 at 4:42 AM

Awesome feedback.. I work and has been trained by aveda. Unless you use all the products, they will not work effectively.. The toner is what actually makes everything work.. Its the treatment for removing dead skin. In the facials we soak the face for 15 mins and dab off the toner. Just a suggestion, try a spa and see how its properly done. :)

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